SHUTTER SHYADES CYBER MONDAY 30% DISCOUNT SPECIAL

This sale lasts all day Monday, November 30, 2009.

SHUTTER SHADES BLACK FRIDAY 50% DISCOUNT SPECIAL

Starting November 27, 2009 at midnight EST.

One of Our New Favorite Brands – Babycakes!

Check them out at www.bbycks.com

You’ll definitely be seeing more of them featured on our blog in the very near future (hint hint)…

2 YEARS OLD!

Today, Monday September 14, 2009, marks two years since we went live and introduced Shutter Shades to the world. Kanye West had the only pair in the world before we launched and since then, people from all corners of the globe have experienced the fun, excitement, and chaos that Shutter Shades provide.

Here’s a look back at some of our favorite moments.

Here are the guys that brought Shutter Shades to the globe:

L-R: J Clyde, Pete, George, Lew, Todd, Shawn

Here is the intro photo that you would see on our very first website design that launched September 14, 2007.

Once you clicked into the website, this is what you would see. If you clicked on one of the colors, it would take you to the checkout screen. The website has come a LONG way since then!

The world famous Shutter Shades Crew (L-R: George, Shawn, Todd, Lew, J Clyde. Not pictured is Pete). This was taken right before our Launch Party in November, 2007 in Hollywood.

This was a very memorable night for several reasons:

We followed that up in December with our Christmas party:

For new years eve 2007 we went to Las Vegas and ran into a very special friend. She liked what we had to give her:

Paris Hilton

The following month, January of 2008, we flew all the way over to Barcelona, Spain for The Bread & Butter Trade Show, the biggest European and possibly the biggest international trade show on earth. To say the least, we made a big SPLASH!

The coolest, most talked-about people at the trade show by far – The Shutter Shades crew and The Amsterdam Clubkids:

This is an awesome photo, taken by the New York Times during the historic Presidential primaries:

In February 2008 at the Project trade show in Las Vegas, world famous fashion designer Christian Audigier couldn’t help but experience the Shutter Shades phenomenon, even as his brands took in the highest sales volume of all brands during the week!

Also in 2008, Shutter Shades linked up with Kanye West to join him on his critically-acclaimed Glow In The Dark tour:

Later that year, we teamed up with The Far East Movement to collaborate on a FM edition set of our 2.0 edition sunglasses.

Far East Movement

The greatest:

Muhammed Ali

We celebrated our 1 year anniversary, Vegas style:

This was awesome!

We then linked up with electro-hop group Hyper Crush to collaborate on a set of Tron edition sunglasses (check them out here):

Hyper Crush

Gatorade came up with a very cool ad campaign with several athletes, check out one of the commercials that aired in which NBA player Kevin Garnett used Shutter Shades for inspiration:

One word: Hef.

Along the way, we sponsored parties for nearly every holiday and occasion – you can check them all out here on our myspace page – usually because we felt like partying! But mostly to connect with our fellow Shutter Shades movement. We give all the credit for this movement to all of you out there who LOVE Shutter Shades, who love everything about what they stand for. We even give some credit to those who hate Shutter Shades, because they make those who love them LOVE THEM even more!

Shutter Shades will be around forever now and so will we. We THANK YOU for your support and for being a part of our journey. Feel free to reach out to us and let us know what you think about Shutter Shades, where you want to see them, what ideas you have, what you want us to do. We are here because of you. With you, we will last another two years and many more after that.

LET’S GO!!!

ADD US ON FACEBOOK!

IF YOU HAVE A FACEBOOK PAGE, CLICK HERE TO ADD US!

SHUTTER SHADES METAL GOLD & SILVER EDITION

GOLD

SILVER

AVAILABLE NOW.

Hyper Crush Edition Tron Shutter Shades pt. 2

In January, we blogged about our Shutter Shades collaboration with the electro hip-hop group Hyper Crush. With the inclusion of their shades on the main page of our website, here’s a more detailed story of how we linked up with them to create the Hyper Crush Tron Edition Shutter Shades.  

We first met Hyper Crush in the fall of 2007, a few months after we started Shutter Shades. They were already established in the Hollywood club scene and had been performing in Hollywood and Southern California for a while. We were just starting to promote the brand and thought that the Hollywood club scene would be a perfect setting – where music, hipsters, fashion-forward young people gathered. When we first saw Hyper Crush, we had never seen or heard a music group like them. We met them and we instantly bonded with them. They loved our shades and we loved their eclectic style and futuristic music.

After a while of seeing them out in Hollywood and attending many of their performances, we were able to convince them to wear Shutter Shades on stage during some of their performances. Each time, they got a great response from the crowd about their performances and the shades. 

As a result of this observation, we talked about working together to create their own neon edition of the Shutter Shades Trons. They chose two of their signature colors, neon green and neon pink, and off we went. 

You can get the Hypercrush edition Trons at any of their live shows on tour or right here at Shutter Shades online. Get familiar with one of the hottest groups in the country, you will definitely hear about them on a TV screen or blog near you very soon!

Neon Green Hypercrush Trons

Neon Pink Hypercrush Trons

Click on the logo to visit their website.

This Wednesday 2/25 @ Les Deux (Hollywood, CA) – Shutter Shades Giveaways!

All L.A. and southern California people are invited to come and party with us this Wednesday, February 25th at Les Deux in Hollywood. You are on the Shutter Shades guestlist so say “Shutter Shades guestlist” at the door for easy and quick entry. DO ARRIVE EARLY (before 11pm) because this event WILL REACH CAPACITY AND QUICKLY! This will be a hot event, most likely the hottest event in Hollywood that night. Come celebrate the middle of the week with Shutter Shades and bring your friends!

Hypercrush Edition Tron Shutter Shades

 

Donny Fontaine, Holly Valentine, and Preston Moronie are Hypercrush.

Freshly signed to Universal Records, this electro-rap trio had been burning up the underground Los Angeles music scene over the past year. Having just completed their first national tour, they’re now in the studio working on their major label debut.

A few months ago they teamed up with Shutter Shades Inc to create their own neon edition of the Shutter Shades Trons. They chose two of their signature colors, neon green and neon pink, to fully integrate into the design. You can get the Hypercrush edition Trons at all of their shows on tour or right here at Shutter Shades online. Get familiar with one of the hottest groups in the country, you will definitely hear about them on a TV screen or blog near you very soon!

Neon Green Hypercrush Trons

Neon Pink Hypercrush Trons

 

Click on the logo to visit their website.

2008: The Year In Review For Shutter Shades

On this last day of 2008, we wanted to look back at the incredible year that we had to not only remind ourselves of what we managed to accomplish this year from the momentum we built at the end of 2007, but also to recap the highlights for those of you out there who joined the movement at various times during the year and didn’t get a chance to see it. So here goes:

NEW YEARS EVE 2007 IN LAS VEGAS 

Kanye West performing live at the Palms, New Years Eve 2007

To celebrate the whirlwind success of Shutter Shades after the company’s launch in September, the Shutter Shades Crew and their closest friends brought in the new year in Las Vegas with one of the greatest performers on earth – Kanye West. Having seen Jay-Z perform the night before, the crew found no better way to bring in the new year than by watching the man who helped re-popularize the shutter shades style do what he does best and coundown the end of the year. 

 

BREAD & BUTTER BARCELONA, JANUARY 2008

Crowds gathered all day each of the three days at Bread & Butter Barcelona.

Shutter Shades officially went international in January 2008 at the Bread & Butter Trade Show in Barcelona, Spain. We made the 14 hour flight from L.A. to Barcelona with the goal of taking over the world in three days. We came. We saw. We conquered. Stories of the trip in itself are worth its own book, so we’ll spare all the details. Check out the Bread & Butter photo galleries here. 

 

PROJECT LAS VEGAS, FEBRUARY 2008

Christian Audigier poses with the Shutter Shades Crew at Project Las Vegas.

Shutter Shades made it’s official U.S. retail launch in February at the Project trade show in Las Vegas. We made a huge splash in those three days that reminded us a lot of the Barcelona experience. More Shutter Shades fanatics swarming for photos of them in Shutter Shades and a chance to meet the guys behind it. We also got the attention of attendees such as Christian Audigier (above), Lauren Conrad, Nikki Hilton, Lil Jon, Dallas Austin, and everyone’s favorite, Snoop Dogg, each of whom walked away with Shutter Shades at their request. Check out some of the photos from Project here.

 

EVENTS, 2008

Shutter Shades stayed visible primarily through the events that we were able to be a part of. From the Sundance Film Festival to the Emmys to all of the parties and events we sponsored and hosted in Los Angeles and internationally, we stayed busy promoting the brand…and partying! It’s almost time for our accountants to expense all of the drink tabs from these nights…check out the flyers of some of the events here. 

 

KANYE WEST GLOW IN THE DARK TOUR, MAY 2008

In May, we joined the Kanye West Glow in the Dark tour as a merchandise item. If you were able to see one of the sold out shows, you’ll know that the concert was amazing, as Kanye West solidified himself as one of the world’s best entertainers. Every night on the tour he gave every ounce of energy he had to put on a show and he took the audience on a journey through his mind and life. It was awesome and rewarding to see audiences full of people wearing Shutter Shades as he performed. 

 

PRESS

Shutter Shades featured on Hypebeast.com.

We got a LOT of press this year. Everyone was talking when Paris Hilton was flashed wearing Shutter Shades during her party at Pure in Las Vegas last New Years Eve (coincidence? no, we gave them to her); major magazines such as US Weekly, Maxim, Giant, Blender, Rolling Stone, and Billboard featured them in some form or another throughout the year; Shwayze rocked them on his MTV Cribs episode; the Far East Movement even shouted us out in their “Lowridin” remix; they appeared on stage at the MTV Music Video Awards in a dance off between Mike Myers and Chris Brown; and Miley Cyrus rocked them in her dance off with the Adam/Chu Dance Crew. We won’t even touch on the talk of Shutter Shades in the blog world…

 

PRODUCT RELEASES

We released a lot of HOT items this year. The slants, the trons, the clear edition, the glow in the dark edition (above), the Far East Movement edition, the 3-D Shutter Shades and the ever popular Shutter Shades 2.0 edition. We also linked up with New Era to collaborate on a Shutter Shades New Era cap and in the fall we released possibly our most popular item, the Barack Obama Shutter Shades tee.

For 2009, we already have some new tricks up our sleeves and will focus mostly on sunglasses and limited edition releases. Click here to check out the collection we released this year. 

 

ONE YEAR ANNIVERSARY

On September 14th, we celebrated our one year anniversary as an official brand. To celebrate, we threw huge bashes in Las Vegas and Los Angeles where we gave many of the guests in attendance Shutter Shades. It goes without saying that these parties were definitely the parties to be at. 

 

To sum it all up, 2008 was a pretty good first year for us at Shutter Shades Inc. We want to thank EVERYONE out there in the world who have repped us and supported us and the Shutter Shades movement. Yes, it is a movement. We’re not just selling you a product. We’re inviting you to join a movement we’re leading, one that encourages self-expression and style and unity through both. People still go crazy for these shades. People still get them stolen from them all the time. People can’t get enough of them, collecting them in every color and style. People still treat us like rock stars when they see us in them. You know the feeling if you’ve ever worn them in public. We plan to be around for a long time. Shutter Shades are already a pop culture iconic item and will be forever, we’ll make sure of that. We’re taking it one day and one year at a time. We won’t stop until Shutter Shades are the most iconic shades ever made. Watch out Ray Ban Wayfarer. 

In 2009, we plan to bring you more behind the scenes photos, interviews, and videos than ever before. We feel that it’s important to let you see what goes on when building a global brand. We were able to do that this year through the blog, but next year this will be one of our top priorities – delivering behind the scenes content so that you can grow with us. 

2009, bring it!

Posted by Todd Wilkerson, Shutter Shades Founder & Creative Director