Jessica Alba appears in a new bondage-inspired campaign for the voter group Declare Yourself and isn’t afraid to employ a little shock value for a cause she believes in.
“I think it is important for young people to be aware of the need we have in this country to get them more active politically,” says Alba. “People respond to things that are shocking.”
The dramatic image “really resonates” with the issue of voting, according to the 27-year-old star. “If you don’t register and vote and make a difference, and hopefully change the bad things that are happening in our country, you are essentially just binding and muzzling yourself.” To learn more about Declare yourself, click on the above image.